Inbound Marketing Blog

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How Google’s Mobile-Friendly Update Will Impact Your Business

Posted by on April 21, 2015 in SEO

How Google’s Mobile-Friendly Update Will Impact Your Business

How This New Algorithm Update Will Impact Your Website As of April 21st, Google has officially rolled out their mobile-friendly algorithm update and changed the nature of search results forever, at least for searches done from mobile devices. We’ve received dozens of calls over the past few months from people looking for a web development company to make their website responsive in wake of Google hinting towards the promotion of mobile-friendly websites in their search results. So with all of those new development costs, is it worth it...

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What Happened to the Google Carousel Feature?

Posted by on January 15, 2015 in Local SEO

What Happened to the Google Carousel Feature?

Google Updated the Carousel in Local Search Results For the first time since its release in 2013, Google has officially updated and changed the look of their “Carousel” feature in local search results. Not only did Google change the design of the Carousel, they reduced the amount of local businesses that show up in the “pack” as well. As you can see below, there are some big changes.   The Old Google Carousel The previous Carousel was horizontal in shape with a black background. It would also show around ten...

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Top 10 Social Media Sites for Local Businesses

Posted by on November 10, 2014 in Social Media

Top 10 Social Media Sites for Local Businesses

Which Social Media Sites Are Best for Small Businesses? With over 75% of adults using social media on a regular basis, small businesses across the country are finding great opportunities to find new customers online. But with all of the different social networking sites out there, which ones should you focus on? We breakdown the down the top 10 social media websites so you can prioritize your business’s social media marketing campaign.   The Top 10 Social Media Websites: The social media networking sites below are listed based on a...

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Desktop vs Smartphone (Mobile) Search Results

Posted by on July 9, 2014 in Local SEO, SEO

Desktop vs Smartphone (Mobile) Search Results

How to Target Both Desktop and Smartphone Users in Search   Recent online advertising research studies for 2014 are showing that mobile ad spend is on the rise (with an estimated 83% increase) and desktop ad spend is hitting negative numbers for the first time, at around -2.4% (in 2013 it was 2.3%). With those unprecedented numbers as well as Google executives saying they “wouldn’t be surprised” if mobile search exceeded desktop search in 2014, I think it is safe to say that now is the time to make sure your business is...

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How to Get the Most Out of Your Online Reviews

Posted by on April 4, 2014 in Local SEO

How to Get the Most Out of Your Online Reviews

How Customers Determine Your Online Success   With the rise of smart phones, mobile devices and local search, online reviews for local businesses play a huge role in conversions for searchers and potential customers alike. If you’re a local restaurant or business and you only have 2 out of 5 stars, more often then not searchers will select your competitor with higher ratings and customer satisfaction. As a business owner this may be frustrating at first, but online reviews don’t just give prospective customers a peak inside...

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5 Things You Need to Do Upon Installing WordPress

Posted by on December 27, 2013 in Development

5 Things You Need to Do Upon Installing WordPress

As far as content management systems go, WordPress is one the most popular and easy-to-use CMS’s there is on the market. One of the main reasons for its popularity, is its ease of use for people who own their own blogs but aren’t interested in programming their site from scratch. There are plenty of free and premium themes out there for download and creating content is fast and simple. WordPress is relatively easy to setup, however, there are some changes you should make right out of the box. Though there are plenty of things you...

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How to Add a Google Map to Your Business Website

Posted by on December 17, 2013 in Development

How to Add a Google Map to Your Business Website

Embedding a Google Map on Your Site If done properly, an embedded Google Map can be a great addition to your website. It’s a great tool that allows your visitors get a birds-eye view of your business, read reviews, and get turn-by-turn directions directly to your front door. Putting a Google Map on your website is a rather simple process and doesn’t need any special programming skills in order to complete. Follow the steps below to properly install a Google Map on your website. We’ll use Inbound Boulder as our example....

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How to Optimize Your Website for Google’s Carousel

Posted by on December 10, 2013 in Local SEO

How to Optimize Your Website for Google’s Carousel

  What is a Google Carousel? Google officially launched the local Carousel feature back in June 2013 as an expansion to their already existing Knowledge Graph. The purpose of the Carousel feature is to give local searchers an interactive display of results so they can quickly make an informed decision based on reviews, pictures, prices, and numerous other factors. Though it mostly affects searches related to local bars, restaurants, and hotels, it is expected to expand into other local industries as time goes on. With this new feature,...

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Boulder’s Tech Community

Posted by on November 21, 2013 in Boulder

Boulder’s Tech Community

  Boulder has proved itself to be a city at the forefront of technology in Colorado, and may well be the center for pushing through entrepreneurial start-up companies that eventually make it big in the technological field. While Silicon Valley is, of course, the primary technological city in the United States, Boulder is the place that many of the industry’s greatest innovators initially pass through at one time or another. Once a gathering place for hippies during the 1960’s, the city of Boulder changed dramatically in a...

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